In order to further promote the “Green Food” of Yunnan Province, Yunnan Commercial Representative Office in the Philippines (hereinafter referred to as “Yunnan ORO”) participated in the 22nd Asian Food and Drinks Exhibition as an exhibitor for the first time from September 6 to 9, 2018. Eight categories of Yunnan products were displayed during the event and positive results were achieved.
The 4-day Asian Food and Drinks Exhibition is an annual traditional exhibition in the Philippines. The exhibition is a gathering place for many food and beverage manufacturers, an international communication platform for merchants to purchase and trade, and also a great opportunity for Filipinos to know about the Yunnan Green Food. The exhibition covers Food Franchising and Business Systems Expo, Supermarket Expo, Coffee and Tea Expo, and Natural Health and Organic Food Expo (among Asia countries). Upon receiving the invitation, Yunnan ORO actively promoted the preparation work for the exhibition in accordance with the requirements and actual situation of the promotion of Yunnan “Green Food “. In the early stage, the Office met with the organizer for many times to discuss the booth arrangement plan on one hand, and take the initiative to design the leaflet of “Green Food “, staff uniforms and make questionnaires on the other hand. At the same time, the Office focused on Yunnan products from 8 industries, including TEA, FLOWERS, FRUITS, VEGETABLES, WALNUTS, COFFEE, CHINESE MEDICAL HERBS, and BEEF, which were particularly recommended by the Department of Commerce of Yunnan Province, and purchased them from more than 20 Yunnan Enterprises in advance.
After the opening ceremony of the exhibition, the guest of honor, Mrs. Cynthia Villar, a Filipino senator, visited the booth and heard the detailed introduction of the concept and products of Yunnan “Green Food “. She drank Pu’er tea and tasted flower cakes, and praised Yunnan “Green Food “. Meanwhile, Ms. Cynthia Villar welcomes more Yunnan Green Food enterprises to enter the Philippine market.
During the event, the Yunnan Green Food attracted a large number of visitors and merchants to consult and taste, and most Filipinos showed great interest in the Tamarind, Tamarind Pudding, Walnuts and Dry Mushrooms. More importantly, Yunnan Green Food has also attracted many Filipino merchants to negotiate trade and cooperation, such as AJISEN RAMEN, a well-known Japanese chain store, tends to purchase Garlic Crisp, and Marry Grace, a local brand bakery, prefers Yunnan Nuts and Fruits.
In addition, during the exhibition, many news media such as China News Service, China Town TV, China Radio International (Manila Station), Philippine Star, Philippine Dragon Media Network, and Feixin Network rushed to the booth to interview and report the exhibition of Yunnan ORO. They also broadcasted and published the news through their radio, websites and newspapers.
The exhibition has achieved favorable results. Through direct communication with visitors on site, the Office has gained a clearer understanding of the market demand, and made relatively sufficient market research preparation for Yunnan Green Food enterprises which intend to enter the Philippine market in the future.